192. Success Greed Reversal
What if treating your practice like a business isn't something you wait to do until you feel ready? In this episode, I share why so many wellness and energy practitioners lead with the safer identity — nurse, healer, practitioner — and why the moment you decide your practice is "just a little thing you do," you start treating it that way.
I walk through the hidden cost of what I'm calling humility, the belief that keeping your work small and personal is somehow more honoring of it. I also share why de-personalizing your business is actually the thing that frees you — to charge what you're worth, to market without apology, and to show up as the leader your clients need.
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What You'll Learn from this Episode:
- Why we lead with the safer identity when we're in transition and what it costs us
- What happens to your practice the moment you decide it's "just a little thing you do"
- Why calling it a business can feel like dishonoring work that's deeply personal to you
- The difference between your value as a human and the value of what you offer and why fusing those two makes charging almost impossible
- What marketing and selling actually mean for practitioners, minus the charge those words carry
- Why I think the belief that success equals greed is completely backwards
- Three things to practice this week