197. The Golden Rule
What if being visible got easier the moment you stopped thinking about the people who’ll never buy from you? In this episode, I share what happened when cold leads started signing up for my recent webinar, and my very human brain went straight to who I’m not for and what they’d think of me.
I walk through a concept I’m talking about more and more: the golden rule. Whatever you want from your clients, you’ve gotta give it first. I also share why knowing your ideal client always comes before your marketing and your website, why believing you can get her results makes everything else possible, and what it looks like to focus on her fear instead of your own.
Grow a Thriving Practice doors are closed right now. Get on the waitlist for the next enrollment period, and if you’re ready to work together sooner, I have limited spaces open for private coaching. Click here to learn more.
What You’ll Learn from this Episode:
- Why your brain focuses on the people who won’t buy, and what it costs you.
- What the golden rule means for your practice, from engagement to investment.
- Why getting clear on your ideal client comes before your marketing, your pricing, and your website.
- How dreaming about her 2.0 version helps you show up for her.
- Why believing you can get your clients results makes marketing and selling so much easier.
- How to shift from your own fear to hers.
- Why your visibility is an investment in her.